The Key to Annoyance-Free Website Surveys That Get Results
No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
View ArticleHow Customer Data Can Help Build Better Marketing Campaigns
Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing.
View ArticleHow to Mine Social Networks for Valuable Customer Data
You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
View ArticleThis Little-Known Facebook Feature Can Help You Monitor Customers and...
Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
View ArticleMerry Christmas: Time to Snuggle Up with Facebook, Twitter
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
View Article3 Marketing Lessons from the Rise and Fall of Ron Johnson
J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.
View Article10 Questions to Ask Before Determining Your Target Market
A guide to understanding your customers and how your product meets their needs.
View ArticleA Company That Makes User Analytics Simple
KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
View ArticleFacebook Is Testing a Feature That Can Track Customers' Physical Movements at...
The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
View ArticleMarketing Must: Customer Data Points to Stop Ignoring -- Now
Collecting these important details can help you convert leads to customers as effectively as possible.
View ArticleAnalytics Platform Focuses on the Only Stat That Matters: Revenue
Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
View ArticleGaining Startup Traction on a Budget
You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.
View Article10 Questions to Ask When Collecting Customer Data
What business owners need to know about gathering, using and protecting customer information.
View ArticleCustomers Are Still Slow to Adopt Innovative New Tech. Why the Lag?
Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
View Article3 Ways to Use Big Data to Drive Repeat Sales
Examine patterns in customers' behavior to score purchases from them once again.
View ArticleDo Your Marketing Messages Target the Right Personas?
Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
View ArticleMarket Research Has Lost Its Mojo. But Here's How It Can Get It Back.
Now more than ever, consumers want to collaborate with companies and help shape their future.
View ArticleWinning is Simpler When You Don't Complicate Things
If you're not getting the results you want and feel like your business is in a slump, you've probably just gotten away from your fundamentals.
View ArticleOne World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.
The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
View ArticleDemographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
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